"The unity and self-discipline, the enthusiasm in the post, the deploitation and enterprising, high efficiency and straight pursue for realism" is requested at all times.

    The enterprise culture can strengthen the enterprise's cohesive force and competitive ability, as other life bodies which have its own gene, the enterprise as a life body have its own gene. The enterprise culture’s core is its idea, it decides the enterprise member's thinking mode and the behavior, which can stimulate staff's morale, and, fully excavates the enterprise's potential ability. After a good enterprise culture atmosphere established, what it can brings is community's wisdom, the cooperation spirit, the new vigor, this is equal to that has been installed a large power engine in the enterprise's core, which may provide the continuously spiritual power for the enterprise's innovation and development. Therefore, our enterprise culture combine enterprise's construction with the innovation of company organically, what provides the environment and sufficient nutrition for the enterprise innovation The innovation is enterprise culture essence, and is the enterprise prosperous weapon. Only has the innovation gene set into to the staff, the enterprise culture, is truly enterprise culture which can let the enterprise prosperous go on and on.

　　As a famous saying of Dluke who is called a father of US management: Organization's goal only has single, which enable the ordinary person to make the extraordinary matter. If let every people face the market directly, that is every people manage himself and display his biggest creativity as their boss and the company operator.

　　To adapt the new strategic development request called "a model with cooperation, competition, forms an alliance to win, double wins".

　　The new development strategy of 21st century which is a model with cooperation, competition, forms an alliance to win, double wins" is brought forward by an American famous company called Minkenci consultant firm. This is a network strategy which adapts the need of new economy, whose characteristic is the superiority enterprise brings together for the goal of defeating the competitor. Although its relations of responsibility are the relax restraint, essentially it is one kind of innovation of the organization system of enterprise and the management mechanism. It is a new request for the enterprise culture development proposed, that is the question that after the enterprise reorganizes, the enterprise culture how to synergetic. As in the process of cartel reorganization, it can not consider the question simply from the economical aspect, more energy should in the cultural aspect of the difference greatly. Therefore the our company enterprise culture will be "to take its essence, get rid of its dregs", and it will choose cultural resources and the spiritual idea, which will brings a bigger power for the corporate develop.

　　The cultivate of learning atmosphere

　　With the arrival of knowledge economy, the form of enterprise organization develop to the flat agility direction, As its management core was changed into exerting hominine subjective initiative, which carry out thought change from the linear thinking to the systematic thought and the creative thought, it put forward a higher request to individual. Peter?Sedge emphasized that "the system thought and the creative thought root in the knowledge, flexible exercise of the knowledge and exploitation in the potential and wisdom" in <The Fifth Exercise>. Obviously, learning is greatly important to continuous develop of the organization. The learning organization will be paid more attention in constructing our enterprise culture. And it will be produce different result as the result of different condition, which we will adjust the relatives between individual and group in learning process. The result is that individual and group match properly and unceasingly learn which will have a formidable propelling force for the enterprise, and will accelerate enterprise's development swiftly.

　　The organic combination with ecologically culture

　　Ecologically culture is one kind of new management theory, which include the ecological environment, ecological ethics and the ecological morals. It is the summation of viewpoint and psychology that is for human to solve the question between human and the nature. The ecologically culture belongs to the ecology science, that mainly studies the relations between human and natural, and manifests the ecology spirit. But the enterprise culture, as a management science, mainly studies the relations between person and person, and manifests the humanities spirit. But essentially the two cultures all belongs to one kind of development view, that is considering based on the whole point to utilize a method of systematic viewpoint and the systematic thought, Two cultures also emphasized the scientific spirit, that is realistic, diligently explore. Looked from the narrow sense angle, they are all the ideological culture that take development as the aim with the guidance of culture.

　　There are many aspects in the development of enterprise culture, which need to combine with ecological culture. Firstly, in the process of company culture construction, not only has person's value taken, but also the influence of peripheral environment was cared, avoiding paying heavy cost for the environment worsening and the terminal management. Secondly, it seems that the green product are more favorable by the modern expense community, therefore, our company also enhance ecological content of product by "the green tide”. Thirdly, "ecology" is the way that must be taken when we want to realize the sustainable development. After the ecological culture melts into the enterprise culture, not only be the culture extension possible to expand, but also it is advantageous to the enterprise that sets up a good image.

　　The attention of setting up the good enterprise image

　　The enterprise image directly effect whether the company is prosper and competitive or not. Enterprise's swell-knownness and fine reputation ecologically constituted the public's image of enterprise. The good well-knownness and fine reputation are a huge intangible asset of enterprise. If the prestige is outstanding, the enterprise can gather to more excellent workers and the customer, and can attract to more investments. Also, company can be supported and helped by neighborhood. The economical globalization cause the intense competition, the image strategy is especial important if the enterprise is blooming. Image is the representation of enterprise's strength and status. Except of excellent workers and technology competition, another important factor in 2lth century is whoever discover the expense chance firstly, and occupies heart of the customers by a good image can seize the market and unceasingly expand the enterprise scale.

　　The Attention of personification of enterprise spirit and values

　　The values are the enterprise culture core. The enterprise needs continuously to cultivate the values named "shares life and death", which makes all staff to strengthen the sense of host, and can make workers blend with company into a unit with the breath, growth, development, life and death altogether, realizing personification of enterprise spirit and values

　　The enterprise culture will sublimate from the commercial atmosphere, and pay more attention to "the person"

　　The essential characteristic of commercial management is take goods as a center, fully pursuing profit maximization. It neglects person's factor, emphasizing iron discipline and obeying supreme authority absolutely in the management. The relation with labor turned purely employment with employees in goods-center culture. However, our enterprise culture doesn’t excavate the staff physical strength one-sidedly. Staff's intelligence resources and "people" factor are paid more attention. Moreover, the theory essential characteristic of our enterprise culture take "people" as the central in management, instead of goods-center culture, and advocating progressive enterprise culture and person's factor as the main key in business management.